How to make money with TikTok live streams

If you’re wondering how to earn money through live streams on TikTok, you’ve come to the right place. In this article, we will explain how you can earn by receiving gifts that viewers can give during the live streams.

The silliest ways to make money with TikTok live streams: ‘One month I earned $15,000 just by streaming myself sleeping’

The TikTok live streams became increasingly popular over the years. Everyday life has always interested the general public. From the first “Big Brother” to the latest reality show produced by Netflix, viewers imitate the interest that Peter Weir already portrayed in 1998 in a dystopia that has gradually shaped the actual consumption preferences of our society. “The Truman Show” is now being played out on TikTok, and COVID-19 is also responsible for this.

After the pandemic, as we have been so isolated and in need of connection with others, the trend of live streaming has been primarily recreated by the younger generation, who have learned to connect with others, in this case, with TikTokers whom they admire. This way, they feel more accompanied“, explains a social media specialist who trains users of the platform with thousands of followers to help their accounts grow.

Requirements to go live and earn coins

To be able to collect coins with Live Gifts, you need to meet certain requirements:

  1. Be at least 16 years old.
  2. Have more than 1,000 followers.
  3. Adhere to the community guidelines.
  4. You must be part of the Creator Next program.
  5. Your account must be at least 30 days old.

Business Accounts are not eligible to participate.

To earn money through TikTok Live

You can utilize the Live Gifts feature.

This feature allows viewers to react to your live stream by sending virtual “Gifts,” which are virtual coins that can be converted into actual money. Users who are watching your live stream have the option to send these virtual coins during the broadcast. You can collect and later convert these coins into real money.

How to activate Live Gifts on TikTok

To activate the Live Gifts feature on your TikTok profile, follow these steps:

  1. Tap on the Profile icon at the bottom right of the screen.
  2. Tap on the three-line icon at the top right to access your settings.
  3. Tap on “Creator Tools.”
  4. Tap on “Live Gifts.”
  5. Follow the on-screen instructions to complete the setup.

Once you have activated Live Gifts, you will be able to receive virtual gifts from viewers during your live streams on TikTok.

The most expensive gift costs over $500

With the gift function, it is now possible for creators to monetize their reach on Tiktok even without brand collaborations. In the meantime, a complete ecosystem has developed around the money gift function: Thousands of creators, from small accounts to those with millions of followers, vie for gifts like roses, swans, magic hats, and carriages from their community in a variety of ways.

And the community spends a lot of money on them. Because you need virtual coins to buy such gifts. 35 of these coins currently cost $0.49, with the maximum purchase amount being coins worth $249.99. A rose, for example, costs exactly one coin, a swan around 700 coins. The most valuable gift is currently a blue Tiktok logo, the “Tiktok Universe” for 34,999 coins or the equivalent of about $500.

The sum of the gifts received is shared between the platform and the creators. It is not known exactly how the distribution is. However, the media report that Tiktok keeps 50 percent of the income from cash gifts. The rest is credited to the creators’ accounts the form of “diamonds. In turn, they can convert these diamonds into real money from a sum of $50 euros and have them paid out to a Paypal account.”, says Sven Oechler, founder of the Tiktok content agency Pro & Me.

How much can you earn on TikTok?

The answer can vary depending on your country of residence, number of followers, and what you do within the platform.

If you primarily focus on doing live streams, you can potentially receive a significant amount of coins depending on your influence over the audience, the duration of your live stream, and the level of interest in your content.

After accumulating enough coins, it is possible to withdraw or redeem the money, starting from a minimum of $25 = 3,125 coins up to a maximum of $1,000 = 125,000 coins per week.

As always, payments will depend on the type of content and whether it goes viral or not. Furthermore, TikTok’s policies also play a role, as speaking negatively about the system or engaging in hateful behavior, illegal activities, violent or graphic content can lead to penalties and even expulsion from TikTok.

We hope these tips and tricks can help you monetize your account and earn money on TikTok without being an influencer. What are you waiting for? Start creating content and have fun!

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